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From a humble gas station opened by Fred and Alice Jaffarian in 1938 to one of New England’s original Toyota dealerships, our family’s journey is one of service, innovation, and resilience. Explore the milestones that shaped our progress, from our earliest days and expansion into imported vehicles, to growing with the times, and to passing the torch to new generations. Learn More

Colin Dowd
a week ago
Oliviel, Narek, and Ronnie were absolute professionals throughout the entire process. Finally a group that doesn’t play typical dealership games! They went above and beyond in every way to get me into my Tacoma. If you’re in the market for a car I can recommend this team enough.
Joamka Fernandez Veras
a week ago
Siempre es un gusto ir por los servicios. He visitado otros y, prefiero regresar a este aun me quedé mas lejos, la atención es muy buena hasta ahora.
Lisa McKittrick
2 weeks ago
Amazing service!! Super knowledgeable and friendly!
Jayson Clapp
2 weeks ago
Manny got me free coffee like a g
Carlos Gil
2 weeks ago
Oliver fue de gran ayuda para mi
Jose Ramos
3 weeks ago
Best seller ever ! Very nice guy !!
Brittany Pfifferling
3 weeks ago
I recently purchased a Toyota RAV4 and had a fantastic experience thanks to Victor. From the moment I walked into the dealership, he was friendly, knowledgeable, and never pushy. He took the time to answer all my questions, walk me through the features of the RAV4, and made sure I was completely comfortable with my decision. It was an easy and smooth process from beginning to end. If you’re looking to buy a car from Jafferian 100% recommend asking for Victor.
Marivel G
3 weeks ago
Muchas gracias Manuel Herrera por su apoyo y asesorÃa…. Jaffarian Toyota
Felix Tujá Santiago
3 weeks ago
Gracias Manuel Herrera por el servicio y apoyo brindado en Jaffarian Toyota Haverhill.
Michelle Magnifico
3 weeks ago
Vic Payano was a wonderful salesperson to work with. Kind, personable and no pressure. I would highly recommend him again!
Erik Gulbrandsen
4 weeks ago
Worked with victor, answered all my questions with ease, and provided a nice low pressure environment.
Sandra Rivera
4 weeks ago
I highly recommend Gustavo Silva as your salesman! His knowledge about the vehicles and attention to what you are looking for is top knotch. A+++
Eneida Barreto
4 weeks ago
Gustavo Silva is your go to sales specialist! If you want someone that will go above and beyond, don't look anywhere else! He has helped me during multiple of my vehicles and I wouldn't think to go elsewhere. Very knowledgeable…
Tito Morel
4 weeks ago
Victor Payano has to be the best when it comes to car sales. Honest, respectful and an overall joy to deal with. Smoothest transaction I’ve ever had. Thank you Victor for making car buying easy for me and my family! 100% recommend asking for victor when buying your next Toyota! He is fluent in English and Spanish.
Daniel De La Rosa
4 weeks ago
Vic was very helpful, made the process so much easier.
Gabriel Payano
4 weeks ago
Great experience!! Worked with Victor who is both fluent in Spanish and English and made it easy for my family to understand the process step by step and was sure to be patient and understanding every step of the way!! I’ve purchased many vehicles in my lifetime but this experience was top tier! I would highly recommend Jaffarian Toyota ! ask for my guy Victor, I promise you won’t regret it :)
Josilene Santos
4 weeks ago
Gus silva is a great guy!
victor santos
Edited 4 weeks ago
We will only deal with Gus Silva at Jaffarian always!
Timothy Tregea
Edited 3 weeks ago
They got in the vehicle that I was looking for, and they were very professional when I went down to pick it up and do all the paperwork
Dennis Spurling
Edited a day ago
Great service helpful professional staff
