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From a humble gas station opened by Fred and Alice Jaffarian in 1938 to one of New England’s original Toyota dealerships, our family’s journey is one of service, innovation, and resilience. Explore the milestones that shaped our progress, from our earliest days and expansion into imported vehicles, to growing with the times, and to passing the torch to new generations. Learn More

Maya Reyes
a month ago
Good service
Evangeline Samson
a month ago
Manuel openly discussed options and was willing to show multiple models for our price range and need.
tyler hyde
a month ago
Recently, I purchased a Toyota from Jaffarian Toyota. To me, purchasing a new vehicle is difficult. I dreaded the process. To my surprise, my experience at Jaffarian Toyota exceeded my expectations, in every way. When Jaffarian handed me the keys to my new ride, I was so relieved. Everything that I was promised was provided, and the procedure was smooth and painless. No Surprises. My only regret is that I can't use Jaffarian for my scheduled maintenance, due to logistics. I was very, very, pleased with my experience with Jaffarian.
Sandra Guillama
a month ago
I had to buy a new car and I wasn’t looking forward to it because I loved my old car but it was in an accident so I went in and Fernando greeted me with a big smile and he was very friendly and he was very patient. I test drove two cars and he helped me every step of the way. I’m not that tech savvy with these new cars and he showed me everything and set my phone up to remote start and do all those tech things and it was a real pleasure working with him. And after I picked up my car, he told me that if I had any issues, didn’t know how to work something in my car to give him a call. It was very nice customer service. I got a great deal and I love my new car.
Kasey L. Fournier
a week ago
Had an exceptional experience purchasing a new car with Joseph O’Dwyer. He was extremely personable and helpful. During the test drive, he took the time to show all of the features. He made the whole process very easy and provided regular updates while I waited for the car to come in. When the car arrived at the dealership, he helped to deliver it to me in NH. He also waited at the town hall while I registered the car to assist with putting on the new plates after. He also delivered new floor mats to me as well! Wonderful service all around! Would highly recommend!
Daniel Schumaker
a week ago
The entire staff a jaffarian of Toyota are standard for what a Toyota dealership should be. They are pleasant, polite and professional. They act like they appreciate your business and are straight forward professionals. I wouldn’t hesitate to use agin or recommend. So dealerships have become way too flagrant wt model mark ups. These people want to sell vehicles and earn your business. Not gouge you for every dollar possible.
carl jackson
a week ago
manuel herrera was fantastic with my son and I when purchased a new car
Enmanuel De Jesus Almonte Pena
a month ago
Met Manny via facebook for a Highlander. Gentleman has a great customer service. Outstanding job. Loved the Highlander, and we bought it. Ask for Manny
Juan Rojas
a month ago
Manny Herrera en Jaffarian Toyota el mejor servicio y hospitadad. Excelente vendedor y con mucha atención.
Shirley Sergi
a month ago
The minute we walked into Jaffarian's we were greeted by Gus. We were in the market for a 2026 Toyota Crown Signia Limited. It was in transit but Gus spent a lot of time with us explaining very patiently the details of the car. He followed the transit of the car and got in touch with us the day it came in. We test drove the car and decided to purchase it. It was an easy and pleasant experience with the business office. We are are a first time customer and would buy again. We recommend this dealer. Ask for Gus. The service we received was impeccable. Thanks again to Gus and Scott. Sal and Shirley
Pamela Decosta
9 hours ago
Ronnie at jaffarian Toyota in Haverhill is amazing!
Kerri Decosta
9 hours ago
Ronnie from Jaffarian Toyota is great! Very kind guy , very patient , got everything done quick and easy no hassles !
warren james
2 days ago
Just bought a new 4 Runner TRD Sport, the buying experience was great and easy. Dano was awesome sales representative. He made it so effortless to purchase the vehicle and Francine was enjoyable to work with on the paperwork. They really care about their customers and work with them. Thanks so much for bringing me in to the Toyota family.
Xxx Xxx
2 days ago
El Mejor
Jocelyn Arriola
2 weeks ago
Awesome service, Manny was very helpful.
Mani
2 weeks ago
Professional & super friendly. Walked in, and picked up my car on the same day! Manny & Scott were exceptional!
John Murphy
2 weeks ago
Jay was an excellent and accommodating representative. He was very helpful and communicative throughout the closing process and after with regards to services I needed to have done after the purchase
Tatiana Mendoza
2 weeks ago
Muy buen servicio!
Leonardo Gonzalez
3 weeks ago
Manny herrera el número uno el mejor muy buenas atenciones
Brian Sullivan
Edited a month ago
Adrian and Ivan were exceptionally helpful as always this is my 3rd time buying with you guys and it’s simply because it’s easy and a great experience every time. I’m in an out with no issues and no worries new car and out the door thank you guys so much and I can’t wait for the next one see ya soon boys thank you jaffarian tomato your business is appreciated 5 stars ⭐️⭐️⭐️⭐️⭐️
