
From a humble gas station opened by Fred and Alice Jaffarian in 1938 to one of New England’s original Toyota dealerships, our family’s journey is one of service, innovation, and resilience. Explore the milestones that shaped our progress, from our earliest days and expansion into imported vehicles, to growing with the times, and to passing the torch to new generations. Learn More

Karen Mariscal
a week ago
Ronnie was terrific. Very easy to work for, and efficient. Great service.
Jay Barrett
a month ago
Easy buying process. Great price and customer service
Mary H
a month ago
Neil is great to deal with. I found a car I love and the process was easy.
R. Andrew Bannon-Guasp
a month ago
Fair price, good service.
Angel Romero
a month ago
Excelente atención
Jameson Bastarache
a month ago
Refreshing experience! I just bought a truck at Jaffarian Toyota and worked with Gus. Came in eyeing the truck I left with and they played no games with me. Gus was wicked knowledgeable about the truck, very professional and polite, and everyone I dealt with in the process there seemed honest, low pressure and incredibly helpful. Normally I hate car shopping but this entire process was more pleasant than I could have expected, wish I came here first!
Reynaldo Gutierrez
a month ago
Hi my name Reynaldo I got me a new car Toyota Tacoma limited edition Manuel from Jaffarian Toyota on Haverhill MA was really awesome helping me out with the car showing me how to used the nice function on the car helping me with the paperwork and he was really nice with me. Thank you Manuel for all the help I got from you I love my new car is awesome.thank you
Benjamin Lauchart
a month ago
Went here to check out new a Corolla LE. Met with Ronnie who was super upfront and didn't waste my time. I ended up purchasing from another nearby dealer because of slightly better options, but overall the pricing was fair and they were easy to work with.
Alex Cameron
a month ago
I had my RAV4 Hybrid in for its 75,000-mile maintenance at Jaffarian Toyota, and I couldn’t be happier with the experience. My RAV4 feels amazing after the service—it’s running smoother than ever, and I can definitely tell the difference. A huge thank you to Jose Fonseca for being so communicative throughout the entire process. He kept me updated every step of the way, answered all my questions, and made everything stress-free. It’s clear he genuinely cares about his customers. The entire team at Jaffarian Toyota was friendly, professional, and a pleasure to work with. I highly recommend them if you’re looking for great service and great people. I’ll definitely be coming back for future maintenance!
Flux Yoga
2 weeks ago
My experience here was smooth! As soon as I walked into the dealership, I had a good feeling it was clean. Everyone was smiling, and I was greeted immediately. I worked with Ronnie and his assistant DANO they were kind and accommodating and worked with me. I happen to buy my car July 4 weekend and wasn’t able to get it until Monday, which was a bit of a drag, but they made the experience seamless and Eden was very quick on Monday to get me my car even had it delivered. If you’re looking for a Toyota, this is the spot!
John Sullivan
2 weeks ago
My family was in search of a new Sienna. Our existing one had run its course and we were looking all over for inventory. When we came across Fernando Columna at Jaffarian we knew we had found what we were looking for. Up front and honest, he was looking to make a fair deal and there was never any pressure. We were able to secure a Sienna that would not be in for a few weeks but the updates were always sent and when it came time to complete the purchase, there were no high pressure sales tactics, the numbers were as quoted and the process was quick and efficient. I highly recommend Fernando and everyone over at Jaffarian.
Eboni Butler
3 weeks ago
Bianca was amazing!!!!! The waiting room was nice and clean.
Jennifer Barno
4 weeks ago
The Jaffarian team helped make the buying process go as smooth as possible, and I am grateful. Special shout out to my product Specialist, Fernando Columna, and the entire team from fiance to preparing the car for me to pick up! Thank you all so much! Jennifer
Jason Olivieri
4 weeks ago
Neil was very professional and provided very educational information on the vehicle I had purchased . Highly recommended
Mark Toth
2 months ago
First off Fernando Columna was awesome for Sales. Narek was awesome with Financing. The Sales Manager also great and the trio made it easy. Nothing but good things to say. Bought a new Corolla Hybrid 2026. I would and will recommend for anyone wanting to buy a Toyota in this area.
J. Rollins
2 months ago
Great Experience. I recently bought a Toyota Highlander from Jaffarian Toyota, and Fernando made the experience a great one. He was so friendly and knowledgeable, and I never felt pressured. He answered all my questions and really made the process easy. I’m very happy with my purchase and would definitely recommend him and the dealership.
Chris Mullin
2 months ago
Ronnie was courteous, upfront, and fair. Unlike other dealerships I visited, Ronnie and the team at Jaffarian were genuinely professional, with no gimmicks or high-pressure sales tactics. The entire experience was straightforward, honest, and enjoyable. I highly recommend working with Ronnie if you're looking for a hassle-free car-buying experience.
Edward Garcia
2 months ago
Ronnie and Dan helped me out yesterday and were amazing! I was able to leave with my Tacoma which I love. Dan moved so quickly to get everything done. Genuinely great and attentive service. The whole team was awesome.
Stephanie Mastaby
Edited a week ago
Ronnie and Dano were super helpful getting us into a new Highlander. Made the process quick and easy! Picked up a screw in my tire Friday - dropped it off Saturday morning with no appointment and within a few hours was driving off with a new tire. Thank you Gladys!
Peter Thompson
Edited 2 months ago
Drove from Tilton NH, over 1 hour, to buy our new Toyota. The most professional dealership I have seen in all my years of buying cars. It was great to have real CUSTOMER SERVICE. No dealership in NH can compare.
