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From a humble gas station opened by Fred and Alice Jaffarian in 1938 to one of New England’s original Toyota dealerships, our family’s journey is one of service, innovation, and resilience. Explore the milestones that shaped our progress, from our earliest days and expansion into imported vehicles, to growing with the times, and to passing the torch to new generations. Learn More

Josilene Santos
a month ago
Gus silva is a great guy!
Jayson Clapp
a month ago
Manny got me free coffee like a g
Michelle Magnifico
a month ago
Vic Payano was a wonderful salesperson to work with. Kind, personable and no pressure. I would highly recommend him again!
Jose Ramos
a month ago
Best seller ever ! Very nice guy !!
Felix Tujá Santiago
a month ago
Gracias Manuel Herrera por el servicio y apoyo brindado en Jaffarian Toyota Haverhill.
Marivel G
a month ago
Muchas gracias Manuel Herrera por su apoyo y asesorÃa…. Jaffarian Toyota
Brittany Pfifferling
a month ago
I recently purchased a Toyota RAV4 and had a fantastic experience thanks to Victor. From the moment I walked into the dealership, he was friendly, knowledgeable, and never pushy. He took the time to answer all my questions, walk me through the features of the RAV4, and made sure I was completely comfortable with my decision. It was an easy and smooth process from beginning to end. If you’re looking to buy a car from Jafferian 100% recommend asking for Victor.
Carlos Gil
a month ago
Oliver fue de gran ayuda para mi
Lisa McKittrick
a month ago
Amazing service!! Super knowledgeable and friendly!
Joamka Fernandez Veras
a month ago
Siempre es un gusto ir por los servicios. He visitado otros y, prefiero regresar a este aun me quedé mas lejos, la atención es muy buena hasta ahora.
Colin Dowd
a month ago
Oliviel, Narek, and Ronnie were absolute professionals throughout the entire process. Finally a group that doesn’t play typical dealership games! They went above and beyond in every way to get me into my Tacoma. If you’re in the market for a car I can recommend this team enough.
Couirey Eckmayer
a week ago
After moving farther away from work, the commuter rail wasn't going to cut it for transporting my equipment. So, my wife and I went to the local Toyota dealership. Joe Dwyer was the sales rep who helped us make our ultimate decision. Joe, as well as anyone who I dealt with at the dealership were extremely courteous and eager to help. On the test drive, Joe introduced my wife and I to a bunch of features on the car we ultimately bought. We couldn't have appreciated his help more. Our children were pleasantly surprised when picked up at school.
Francis ONeil
3 hours ago
Service was prompt, courteous and effective
Gr
2 days ago
I recently purchased a 2026 toyota grand highlander.ihad a fantastic experience thanks to Jay Dwyer. From the moment I walked into the dealership, he was friendly, knowledgeable, and never pushy. He took the time to answer all my questions, walk me through the features of the grand highlander, and made sure I was completely comfortable with my decision. It was an easy and smooth process from beginning to end. Thank you Jay to the best service,if you need any help go see Jay dwyer at jaffarian toyota
Daury Peralta
4 days ago
Manny Herrera excelente servicio. Una experiencia muy placentera. Realmente lo mejor.
Helen Lalime
2 weeks ago
Bought a used Toyota certified vehicle from Jaffarian. The purchase was simple and streamlined. Had a few little issues with it and they took care of it with no hassle. They have a great service waiting room and updated me along the process. Definitely would recommend to my friends! And will be getting all my work done here in the future.
LEY
3 weeks ago
Narek and Gus were truly a God-sent blessing in my life. From the very first moment I walked into that dealership, I could feel the warmth and positivity radiating from them and the entire team. These two incredible men didn’t just sell me a car, they changed my life. They went above and beyond, far past what anyone would expect, to help me find a vehicle that fits my lifestyle perfectly and gives me a new sense of independence and hope. What touched me the most was how genuine and compassionate they were. As someone who has been through a lot in life, I can honestly say it’s rare to meet people who truly listen with their hearts. Narek and Gus didn’t just hear my story they felt it. They took the time to understand where I was coming from and what I needed, not just as a customer but as a person trying to rebuild and move forward. That meant everything to me. Everyone at the dealership made me feel welcomed, cared for, and respected. There were smiles all around, laughter in the air, and a strong sense of positive energy that made the entire experience feel uplifting. It didn’t feel like a business transaction; it felt like a community of people who genuinely wanted to help me start a new chapter in my life. I’m 1,000% satisfied and beyond grateful for what Narek and Gus did for me. They restored my faith in good people and reminded me that kindness and understanding still exist in this world. I will absolutely be returning in the future, and I’ll make sure to tell everyone I know that this is the place to go if you want to be treated with honesty, love, and care.
Jeff Richards
3 weeks ago
I meant to write a review after after I bought a used 2020 Subaru WRX from Jaffarian, but procrastinated it for so long that I'm now doing a one year review. The purchase process was about as painless as these things go. Scheduled a test drive, liked it, and started the purchase process with Luis Perez. I live in Maine, and Luis kindly picked me up from the train station when I came back to pick up the car the following week. They provided me with full service records for the car, including collision damage that they had repaired. (I still haven't found any sign of the damage or repair.) Mechanical inspection by my trusted local mechanic uncovered no issues, and when I did my second state inspection with them last week, they commented on the excellent condition of the car. I also performed lube oil analysis when I changed the oil last over the summer, and that revealed no problems other than slightly elevated silicon from an air filter that needed replacing. Otherwise, no problems other than slight surface rust on the subframes that I had already noticed prior to purchase - nothing much beyond what I would expect for a car that had been daily driven in New England for four years. Easily fixed this with a little grinding, paint, and undercoating. I should also mention that the car received a truly top-notch clean and detail between purchase and pickup. Overall, an excellent buying process, and I've been extremely happy with the car. I would certainly be willing to do business with them again.
Dennis Spurling
Edited a month ago
Great service helpful professional staff
Timothy Tregea
Edited a month ago
They got in the vehicle that I was looking for, and they were very professional when I went down to pick it up and do all the paperwork
