
From a humble gas station opened by Fred and Alice Jaffarian in 1938 to one of New England’s original Toyota dealerships, our family’s journey is one of service, innovation, and resilience. Explore the milestones that shaped our progress, from our earliest days and expansion into imported vehicles, to growing with the times, and to passing the torch to new generations. Learn More

Karen Mariscal
a month ago
Ronnie was terrific. Very easy to work for, and efficient. Great service.
Jamie Johnson
a day ago
They say patience is a virtue, but Jaffarian Toyota proved it's unnecessary. Picked up our new 2026 Crown Signia with less drama than ordering takeout. Highly recommend if you prefer your car buying without the theatrical performance.
Tom O'Connell Jr
a month ago
Purchased a certified pre owned tacoma, staff was great, Gus was our salesman, he was professional, courteous and helped me land exactly what I was looking for. I would go back and work with them again.
Joanne Drinan
a week ago
Service was fairly quick. The person who assisted me was courteous and was able to fix the phone connecting to the car for me. That alone made it a worthwhile visit. Thank you.
Tim Haarmann
a month ago
Jaffarian really takes care of my family's service and car-buying needs. Very easy to work with. Great people!
Christine Goldfinger
a month ago
The group works in A cohesive support supported Way. Jesse was knowledgeable, but so was everybody else there.
Annie
a month ago
I have been happy with the service I’ve received from Jaffarian but it isn’t cheap! You will need time and money for this.
Kwik stop Convenience
a month ago
Excellent experience with the Jaffarian Toyota service team! The representative was professional, friendly, knowledgeable, and genuinely helpful. Great service from start to finish—highly recommended!
Forrest Staake
5 hours ago
I have had nothing but a good experience with this car dealer they wanted to help me get the car I wanted and make it as painless as possible. I worked with 3 people at this location Ronnie (Salesman), Dan (Manager), and Narek (Finance). All of them were really helpful and were super friendly and were easy to talk to.
Bob Cintolo
3 days ago
Great service
Nancy Lee Hayward
2 weeks ago
The service was phenomenal, very pleasant, I was in and out for oil change and tire rotation in 1.5 hours!
Joe Hanley
2 weeks ago
Gotta go 5 stars for the Jaffarian team in buying my used Volvo SUV in Aug of 2026. From the get-go they were courteous, friendly and competent without being in our face. Mike Mancini was our guy and was professional throughout. Looking for a good certified pre-owned Volvo? - I would recommend them.
Arthur Dionne
3 weeks ago
Everything went great. The entire car-buying experience was smooth and easy, and everyone I dealt with was friendly, professional, and helpful. I was very satisfied with the service and the overall experience.
J Klemm
3 weeks ago
A Wonderful Car-Buying Experience After having my previous car for 18 years, I was honestly pretty nervous about buying a new one. I was expecting a long, stressful process and was worried I would feel pressured or taken advantage of at the dealership. Then I met Fernando—and all of those worries disappeared. From the moment I walked in, Fernando greeted me with a huge smile and immediately made me feel comfortable. He was kind, patient, knowledgeable, and, most importantly, never once made me feel pressured. He listened to what I wanted, answered all of my questions, and somehow managed to make the entire experience actually fun! Buying a new car after 18 years was a big deal for me, and I am so grateful that Fernando was the person who guided me through it. He made me feel like I was working with someone I could trust rather than simply buying a car from a salesperson. Fernando, thank you for making what I expected to be a stressful experience such a positive and memorable one. You are a true asset to the dealership, and I would absolutely recommend you to anyone looking for a new car!
D L
3 weeks ago
Purchased a 2026 Toyota Sienna Platinum couple weeks ago. Very quick and easy with Ronnie who was down to business but also super friendly. We did all this through phone and when I got to the dealer he had the car ready fo for me and my baby to test drive. Usually I spend hours at a dealer but he saved me time and money. Paperwork was a breeze. He had the car dropped off to me. So accommodating. This will be my new go to Toyota dealer now!
michele lavanga
3 weeks ago
I went to Jaffarian Volvo for a used car and had been working with one sales man who abruptly left and Ader stepped in to complete my the sale. Ader was kind and helpful. I was happy to deal with him and finish off the sale.
Linda Morin
3 weeks ago
This was the best car buying experience I've ever had. Fernando was amazing and made everything stress free..would definitely recommend Jaffarian and ask for Fernando.
Michael Cusano
4 weeks ago
I recently purchased a 2026 Toyota Camry, and I couldn’t be happier with the experience. From the moment I walked into the dealership, the entire process was smooth, professional, and stress-free. Fernando was my salesperson. He was knowledgeable, friendly, and took the time to answer all of my questions without making me feel pressured. The Camry itself has exceeded my expectations. It’s comfortable, stylish, quiet, and drives beautifully. I especially appreciate the technology, fuel efficiency, and overall quality that Toyota is known for. It feels like an excellent combination of comfort, reliability, and value. I’m very happy with my purchase and would absolutely recommend Jaffarian Toyota and the 2026 Camry to anyone looking for a dependable and enjoyable new vehicle. Thank you to the entire team for making my car-buying experience such a positive one!
American Patriot.
4 weeks ago
Excellent,no pressure service…Gus and Francine were excellent!!!
Peter Thompson
Edited a month ago
Worth the 1hr 15 minute drive to get exceptional service. Gus in sales spent time with us going over every single question we had. Answering all our questions fully, making sure we understood all the functions. Bianca was top notch in the service department, keeping us updated throughout the service. Damien is a fantastic Sales Manager, making sure everything was taken care of. Will be recommending Jaffarian Auto to family and friends. Thank You, Jaffarian Auto for the BEST CUSTOMER SERVICE EVER.
