
From a humble gas station opened by Fred and Alice Jaffarian in 1938 to one of New England’s original Toyota dealerships, our family’s journey is one of service, innovation, and resilience. Explore the milestones that shaped our progress, from our earliest days and expansion into imported vehicles, to growing with the times, and to passing the torch to new generations. Learn More

Onyx Batista
a month ago
We had a fantastic experience at this dealership, and a lot of that credit goes to our sales rep Fernando C. From the start, Fernando made the entire process feel easy and stress-free. What really stood out was that he spoke fluent Spanish, which made a huge difference in helping us fully understand every detail along the way. Nothing got lost in translation and we always felt informed and confident in our decisions. When we came back to pick up the car, Fernando went above and beyond with a full walkthrough of all the features. With so much new technology packed into the vehicle, having someone walk us through everything patiently before we drove off meant the world. We left feeling completely comfortable and taken care of. If you are visiting this dealership, ask for Fernando C. You will be in great hands.
Andy Nagy
a month ago
An exceptionally positive experience for oil change and tire rotation. Service coordinator was extremely friendly and personable as well as knowledgeable. Special promotional price was in the category of "too good to be true:" but it was true!
Kathleen Small
a month ago
This is the second Toyota we have purchased through Jaffarian after wasting our time at another dealer where we were treated with indifference. Not sure why we didn’t start our search at Jaffarian, but lesson learned. Night and Day experience! Jaffarian is like home and we were treated with professionalism, patience, and respect. I don’t typically enjoy the car buying process, however the staff made the chore of buying a car quite enjoyable. The atmosphere and process was easy and non stressful. Highly recommend Jaffarian to purchase a Toyota!!❤️
Beth Gandelman
a month ago
So happy with my new 2026 Camry LE in ocean gem and my best car buying experience ever!
Dan Watson
a month ago
Had a great experience with Dano, Narek, and the team at Jaffarian!
Katie Watson
a month ago
Smooth, easy buying process - thank you so much to Ronnie, Dano, and Narek!
Steve Berk
a month ago
I was happy with the service that was done. Filters of all kinds were replaced, among other things.
Cheng “Andy” Her
a month ago
Went to buy a car at Jaffarian Toyota and was introduced to Fernando Columna and had a great experience. Fernando is the best in sales and really made the whole deal understandable and easy. He came through with making sure everything was taking care of and ready for pick up as we agreed. I definitely recommend asking for him and working with him if you have any questions and plan on purchasing a car here. Thanks again Fernando. - Pang Her
Caroline Blassick
a month ago
Good dealership with nice folks. Ronnie and Tom were really helpful and easy to work with and helped make the process quick and easy!
Sheila Bedard
a month ago
I had spoken with Gavin regarding my situation to purchase the vehicle of my dreams and he offered me the best deal I could possibly ask for. He sent me to Marquis Rios who was the most pleasant person I have ever had done business with. He is a perfect salesman and I am sure that Jaffarain is very happy to have him aboard. I would highly recommend doing business with them . They had my new vehicle ready for me within 2 1/2 hours with no strings attached. Thank you so much for making my dream come true.
Mary H
a week ago
Neil is great to deal with. I found a car I love and the process was easy.
R. Andrew Bannon-Guasp
4 days ago
Fair price, good service.
Chris Mullin
2 weeks ago
Ronnie was courteous, upfront, and fair. Unlike other dealerships I visited, Ronnie and the team at Jaffarian were genuinely professional, with no gimmicks or high-pressure sales tactics. The entire experience was straightforward, honest, and enjoyable. I highly recommend working with Ronnie if you're looking for a hassle-free car-buying experience.
J. Rollins
2 weeks ago
Great Experience. I recently bought a Toyota Highlander from Jaffarian Toyota, and Fernando made the experience a great one. He was so friendly and knowledgeable, and I never felt pressured. He answered all my questions and really made the process easy. I’m very happy with my purchase and would definitely recommend him and the dealership.
Mark Toth
2 weeks ago
First off Fernando Columna was awesome for Sales. Narek was awesome with Financing. The Sales Manager also great and the trio made it easy. Nothing but good things to say. Bought a new Corolla Hybrid 2026. I would and will recommend for anyone wanting to buy a Toyota in this area.
Michael Botelho
3 weeks ago
Buying our Toyota Sienna at Jaffarian was the smoothest, easiest and most enjoyable car buying experience we've ever had. Ronnie, Narek and Dano were all great to work with. Thank you all, we are loving the van!
Edward Garcia
3 weeks ago
Ronnie and Dan helped me out yesterday and were amazing! I was able to leave with my Tacoma which I love. Dan moved so quickly to get everything done. Genuinely great and attentive service. The whole team was awesome.
Tim Jellow
2 months ago
Great guy -good deal and great communication-thanks, Manny and Jaffarian
Ross Mintzer
2 months ago
Big thank you to Dano, Ivan and Jaffarian Toyota for helping me lease a new RAV4. The whole process was very smooth and easy. Everyone was really kind. Thank you very much again for your help.
Peter Thompson
Edited 3 weeks ago
Drove from Tilton NH, over 1 hour, to buy our new Toyota. The most professional dealership I have seen in all my years of buying cars. It was great to have real CUSTOMER SERVICE. No dealership in NH can compare.
