
From a humble gas station opened by Fred and Alice Jaffarian in 1938 to one of New England’s original Toyota dealerships, our family’s journey is one of service, innovation, and resilience. Explore the milestones that shaped our progress, from our earliest days and expansion into imported vehicles, to growing with the times, and to passing the torch to new generations. Learn More

Steve Berk
a month ago
I was happy with the service that was done. Filters of all kinds were replaced, among other things.
Edward Garcia
a month ago
Ronnie and Dan helped me out yesterday and were amazing! I was able to leave with my Tacoma which I love. Dan moved so quickly to get everything done. Genuinely great and attentive service. The whole team was awesome.
Cheng “Andy” Her
a month ago
Went to buy a car at Jaffarian Toyota and was introduced to Fernando Columna and had a great experience. Fernando is the best in sales and really made the whole deal understandable and easy. He came through with making sure everything was taking care of and ready for pick up as we agreed. I definitely recommend asking for him and working with him if you have any questions and plan on purchasing a car here. Thanks again Fernando. - Pang Her
Andy Nagy
a month ago
An exceptionally positive experience for oil change and tire rotation. Service coordinator was extremely friendly and personable as well as knowledgeable. Special promotional price was in the category of "too good to be true:" but it was true!
Onyx Batista
a month ago
We had a fantastic experience at this dealership, and a lot of that credit goes to our sales rep Fernando C. From the start, Fernando made the entire process feel easy and stress-free. What really stood out was that he spoke fluent Spanish, which made a huge difference in helping us fully understand every detail along the way. Nothing got lost in translation and we always felt informed and confident in our decisions. When we came back to pick up the car, Fernando went above and beyond with a full walkthrough of all the features. With so much new technology packed into the vehicle, having someone walk us through everything patiently before we drove off meant the world. We left feeling completely comfortable and taken care of. If you are visiting this dealership, ask for Fernando C. You will be in great hands.
Sheila Bedard
a month ago
I had spoken with Gavin regarding my situation to purchase the vehicle of my dreams and he offered me the best deal I could possibly ask for. He sent me to Marquis Rios who was the most pleasant person I have ever had done business with. He is a perfect salesman and I am sure that Jaffarain is very happy to have him aboard. I would highly recommend doing business with them . They had my new vehicle ready for me within 2 1/2 hours with no strings attached. Thank you so much for making my dream come true.
Caroline Blassick
a month ago
Good dealership with nice folks. Ronnie and Tom were really helpful and easy to work with and helped make the process quick and easy!
Michael Botelho
a month ago
Buying our Toyota Sienna at Jaffarian was the smoothest, easiest and most enjoyable car buying experience we've ever had. Ronnie, Narek and Dano were all great to work with. Thank you all, we are loving the van!
Chris Mullin
a month ago
Ronnie was courteous, upfront, and fair. Unlike other dealerships I visited, Ronnie and the team at Jaffarian were genuinely professional, with no gimmicks or high-pressure sales tactics. The entire experience was straightforward, honest, and enjoyable. I highly recommend working with Ronnie if you're looking for a hassle-free car-buying experience.
J. Rollins
a month ago
Great Experience. I recently bought a Toyota Highlander from Jaffarian Toyota, and Fernando made the experience a great one. He was so friendly and knowledgeable, and I never felt pressured. He answered all my questions and really made the process easy. I’m very happy with my purchase and would definitely recommend him and the dealership.
Mark Toth
a month ago
First off Fernando Columna was awesome for Sales. Narek was awesome with Financing. The Sales Manager also great and the trio made it easy. Nothing but good things to say. Bought a new Corolla Hybrid 2026. I would and will recommend for anyone wanting to buy a Toyota in this area.
Angel Romero
a week ago
Excelente atención
Jameson Bastarache
a week ago
Refreshing experience! I just bought a truck at Jaffarian Toyota and worked with Gus. Came in eyeing the truck I left with and they played no games with me. Gus was wicked knowledgeable about the truck, very professional and polite, and everyone I dealt with in the process there seemed honest, low pressure and incredibly helpful. Normally I hate car shopping but this entire process was more pleasant than I could have expected, wish I came here first!
Alex Cameron
3 days ago
I had my RAV4 Hybrid in for its 75,000-mile maintenance at Jaffarian Toyota, and I couldn’t be happier with the experience. My RAV4 feels amazing after the service—it’s running smoother than ever, and I can definitely tell the difference. A huge thank you to Jose Fonseca for being so communicative throughout the entire process. He kept me updated every step of the way, answered all my questions, and made everything stress-free. It’s clear he genuinely cares about his customers. The entire team at Jaffarian Toyota was friendly, professional, and a pleasure to work with. I highly recommend them if you’re looking for great service and great people. I’ll definitely be coming back for future maintenance!
Jay Barrett
4 days ago
Easy buying process. Great price and customer service
Reynaldo Gutierrez
4 days ago
Hi my name Reynaldo I got me a new car Toyota Tacoma limited edition Manuel from Jaffarian Toyota on Haverhill MA was really awesome helping me out with the car showing me how to used the nice function on the car helping me with the paperwork and he was really nice with me. Thank you Manuel for all the help I got from you I love my new car is awesome.thank you
Benjamin Lauchart
6 days ago
Went here to check out new a Corolla LE. Met with Ronnie who was super upfront and didn't waste my time. I ended up purchasing from another nearby dealer because of slightly better options, but overall the pricing was fair and they were easy to work with.
R. Andrew Bannon-Guasp
2 weeks ago
Fair price, good service.
Mary H
4 weeks ago
Neil is great to deal with. I found a car I love and the process was easy.
Peter Thompson
Edited a month ago
Drove from Tilton NH, over 1 hour, to buy our new Toyota. The most professional dealership I have seen in all my years of buying cars. It was great to have real CUSTOMER SERVICE. No dealership in NH can compare.
