
From a humble gas station opened by Fred and Alice Jaffarian in 1938 to one of New England’s original Toyota dealerships, our family’s journey is one of service, innovation, and resilience. Explore the milestones that shaped our progress, from our earliest days and expansion into imported vehicles, to growing with the times, and to passing the torch to new generations. Learn More

Nik Mellett
a day ago
As a New Hampshire business owner these guys knocked it out of the park, I worked with Ronnie and Damien. They had the best price out of all the dealers and the process was lightning fast. 0 pressure on the sales side aswell which I appreciated
Joe Hanley
a month ago
Gotta go 5 stars for the Jaffarian team in buying my used Volvo SUV in Aug of 2026. From the get-go they were courteous, friendly and competent without being in our face. Mike Mancini was our guy and was professional throughout. Looking for a good certified pre-owned Volvo? - I would recommend them.
American Patriot.
a month ago
Excellent,no pressure service…Gus and Francine were excellent!!!
Michael Cusano
a month ago
I recently purchased a 2026 Toyota Camry, and I couldn’t be happier with the experience. From the moment I walked into the dealership, the entire process was smooth, professional, and stress-free. Fernando was my salesperson. He was knowledgeable, friendly, and took the time to answer all of my questions without making me feel pressured. The Camry itself has exceeded my expectations. It’s comfortable, stylish, quiet, and drives beautifully. I especially appreciate the technology, fuel efficiency, and overall quality that Toyota is known for. It feels like an excellent combination of comfort, reliability, and value. I’m very happy with my purchase and would absolutely recommend Jaffarian Toyota and the 2026 Camry to anyone looking for a dependable and enjoyable new vehicle. Thank you to the entire team for making my car-buying experience such a positive one!
Linda Morin
a month ago
This was the best car buying experience I've ever had. Fernando was amazing and made everything stress free..would definitely recommend Jaffarian and ask for Fernando.
Arthur Dionne
a month ago
Everything went great. The entire car-buying experience was smooth and easy, and everyone I dealt with was friendly, professional, and helpful. I was very satisfied with the service and the overall experience.
J Klemm
a month ago
A Wonderful Car-Buying Experience After having my previous car for 18 years, I was honestly pretty nervous about buying a new one. I was expecting a long, stressful process and was worried I would feel pressured or taken advantage of at the dealership. Then I met Fernando—and all of those worries disappeared. From the moment I walked in, Fernando greeted me with a huge smile and immediately made me feel comfortable. He was kind, patient, knowledgeable, and, most importantly, never once made me feel pressured. He listened to what I wanted, answered all of my questions, and somehow managed to make the entire experience actually fun! Buying a new car after 18 years was a big deal for me, and I am so grateful that Fernando was the person who guided me through it. He made me feel like I was working with someone I could trust rather than simply buying a car from a salesperson. Fernando, thank you for making what I expected to be a stressful experience such a positive and memorable one. You are a true asset to the dealership, and I would absolutely recommend you to anyone looking for a new car!
D L
a month ago
Purchased a 2026 Toyota Sienna Platinum couple weeks ago. Very quick and easy with Ronnie who was down to business but also super friendly. We did all this through phone and when I got to the dealer he had the car ready fo for me and my baby to test drive. Usually I spend hours at a dealer but he saved me time and money. Paperwork was a breeze. He had the car dropped off to me. So accommodating. This will be my new go to Toyota dealer now!
michele lavanga
a month ago
I went to Jaffarian Volvo for a used car and had been working with one sales man who abruptly left and Ader stepped in to complete my the sale. Ader was kind and helpful. I was happy to deal with him and finish off the sale.
Nancy Lee Hayward
a month ago
The service was phenomenal, very pleasant, I was in and out for oil change and tire rotation in 1.5 hours!
Jessica Bosse
a week ago
This is one of the best experiences I’ve ever had while purchasing a car! Manny was amazing and so attentive!!! He kept in contact the entire time while we waiting for the car I wanted to be available and Mo the finance person made the process so seamless!! Have already recommended Jaffarian/Manny to many people! Thanks again!!
Kwik stop Convenience
a month ago
Excellent experience with the Jaffarian Toyota service team! The representative was professional, friendly, knowledgeable, and genuinely helpful. Great service from start to finish—highly recommended!
Eudes camargo
5 days ago
fantastic experience at Jaffarian working with Gustavo on my trade-in and upgrade. From the initial proposal to the final deal, the pricing was transparent, competitive, and completely straightforward with no hidden surprises. Gustavo went above and beyond to make everything clear, and took the time to show me every detail of the new Tundra. If you're looking for a great dealership experience and a professional team, definitely check out Jaffarian and ask for Gustavo!"
Christine Rosario
6 days ago
Had a great experience at this dealership! The staff was friendly, professional, and very helpful throughout the entire process. They made everything easy and straightforward without any pressure. I’m very happy with my vehicle and would definitely recommend this dealership to anyone looking for a great car-buying experience. I even got a free Dunkin’s coupon yayyy.
Bob Cintolo
2 weeks ago
Great service
Jamie Johnson
2 weeks ago
They say patience is a virtue, but Jaffarian Toyota proved it's unnecessary. Picked up our new 2026 Crown Signia with less drama than ordering takeout. Highly recommend if you prefer your car buying without the theatrical performance.
Forrest Staake
2 weeks ago
I have had nothing but a good experience with this car dealer they wanted to help me get the car I wanted and make it as painless as possible. I worked with 3 people at this location Ronnie (Salesman), Dan (Manager), and Narek (Finance). All of them were really helpful and were super friendly and were easy to talk to.
Joanne Drinan
3 weeks ago
Service was fairly quick. The person who assisted me was courteous and was able to fix the phone connecting to the car for me. That alone made it a worthwhile visit. Thank you.
Mike Lagasse
4 weeks ago
I was dreading the whole car buying experience!!! Honestly I had the best time buying a vehicle from these guys I want to go back and do it again. Ron and Narek were great to work with, I got the deal I needed and they delivered on making everything easy. This place is family owned and you really do get that vibe from everyone there. I had never been there before today, but do yourself a favor if you're looking for a car and visit these guys. Mike L and yes I am a real person
Gail Doyon
Edited a day ago
We purchased our Highlander from Jaffarins. We had the pleasure of working with Fernando who was so knowledgeable, personable and willing to meet our . I would highly recommend anyone looking for a vehicle to seek him out!
