The
Jaffarian
Way
The Jaffarian Way
We realize you have many choices when it comes to buying or leasing and servicing your vehicle. We don't expect you to come to Jaffarian just because we are family-owned. We expect you to come because you know you are going to be treated the way you deserve to be treated: being treated with respect and courtesy, being heard and understood and doing everything in our power to
We are committed to putting you precisely where you deserve to be in the process: in the
Jaffarian is committed to earning your business and trust in every interaction. That is who we are. That is what we are all about. We call this The Jaffarian Way and it is how four generations of our family have
As a Haverhill business serving the Merrimack Valley and North Shore area, Jaffarian has consistently given back to our community, supporting charities, sports programs, and especially local
In business for over 80 years, we are the oldest original Toyota dealership in New England. Our longtime success is directly due to The
What The Jaffarian Way means to you:

A commitment to providing a superior customer service experience in
A commitment to earning
This customer selected Jaffarian to buy her new 2022 Tacoma truck. Her choice of automobile dealer, however, was not by chance or the result of a long search process. It turns out her family already had a connection
“I feel like I grew up at Jaffarian. Over the years, my mom has bought three Volvos and Two Prius. I can’t wait to be back with my own
“Fernando was extremely friendly and very helpful in getting me a fair price for the car and for my trade-in. Mike, the finance manager, was very pleasant to work with and gave me solid advice with the questions I asked. My Jaffarian experience was seamless and pleasant from start
Doing the Right Thing.
We do our research and charge a fair price for our vehicles, even in challenging
Things were immediately different when Skip picked up the phone at Jaffarian. There were no gimmicks. No ‘you need to come in to sit down with us first’ requests. No one pushed extras on us during the final buying process, only what we asked for. They sped things along to help with our two, tired young kids (even offered them cookies and
No gimmicks
A young family was looking for a new 2022 Sienna XLE minivan. They called many dealers looking for that model but were frustrated with the process of getting on a wait list. Then they

Sales managers answer all incoming calls
so you never have to ask to speak to a sales manager when you
Access to the
The red phones in the showroom go directly to Gary Jaffarian’s

Come experience The Jaffarian Way.
From our family to yours, we look forward to