Jaffarian Toyota is pleased to introduce the 2020 Toyota RAV4. The RAV4 has a history of being one of the most reliable and renowned crossover SUVs on the market today. It has earned many awards over the years for reliability and overall performance, including the 2020 award for the Best Compact SUV for Families by World News Report*.


The 2020 Toyota RAV4 is a bold step up from the redesigned 2019 Toyota RAV4.  It sets a new standard for features and performance, including stronger-than-ever body design, fully-loaded safety features, sought after technology integrations, enhanced drivability in every terrain, and more.


Act now! You can be the proud owner of the all-new 2020 Toyota RAV4 for a limited time only. Come into Jaffarian Toyota in Haverhill, MA, for a test drive. Call us at 888-220-8467 to schedule yours now!


Boundary-Pushing Performance

The 2020 Toyota RAV4 pushes boundaries in performance with high-end features like the Direct Shift 8-speed automatic transmission for incredible acceleration - no matter what road you're on - as well as three drive modes to tailor to your style. These three drive modes include SPORT Mode with sharp acceleration, ECO Mode for maximum fuel efficiency, and NORMAL Mode for a blend of fuel economy and performance.


The Toyota RAV4 is smoother than ever with multi-link rear suspension for high-performance handling and control, resulting in the best driveability yet. It is also equipped with the Toyota New Global Architecture (TNGA) platform for more responsive handling and a steady core. The RAV4's TNGA  provides the best view of the road for all of your touring, adventuring, and going - no matter the day, time, or terrain.


The 2020 RAV4 defines power without boundaries with 203 horsepower, Dynamic Torque Vectoring AWD with Rear Driveline Disconnect, and Multi-terrain Select to meet all of your off-roading needs. Multi-terrain Select allows you to choose between four gas models, MUD & SAND, ROCK & DIRT, SNOW, and NORMAL, to adjust your vehicle for maximum performance. The suspension has been upgraded for exceptional rebound control and renewed spring rates for the best ride quality for any road type, and the RAV4's ground clearance gives you secure handling off-road.


Adventure-Loving Exterior

The 2020 RAV4's exterior is better than ever with a stylish, yet rugged upgrade to the classic RAV4 design that you love.  The RAV4's exterior is asking for adventure with an assertive grille, oversized overfenders, roof rails, and eye-catching 19-inch 5-spoke alloy wheels. It stands wider than ever and boasts of sharp creases to create a boldly adventurous body - perfect for the modern family who loves to travel. The beautiful design is taken up a notch with two-tone paint color schemes and even additional paint options on the roof, like Black or Ice Edge.




Tech-Loaded, Comfortable Interior

What can be better than an adventure-forward exterior that's loaded with upgrades? A stylish, roomy, and comfort-focused interior that impresses anyone who rides in it. The 2020 RAV4 knocks your interior expectations out of the park with an available panoramic glass roof, moody ambient lighting for late-night drives, seats that stand up to any storm, and stylish accents throughout. No matter how far you're driving, you'll love that the RAV4's interior features are tailored to your comfort with  SofTex®-trimmed seats and 8-way power-adjustable driver's seat - complete with a memory function.


More than just comfort, the RAV4 wants to make sure you have an unbelievable audio experience - powered by JBL - while you're driving.  You will find a booming 800 watts of total power, along with 11 speakers in nine locations, featuring front horn tweeters and a subwoofer to please audiophiles of all shapes and sizes. Upgrade to a beautiful 8-inch touchscreen to get the full audio multimedia experience. Connect to Bluetooth for streaming or phone calls, plus enjoy SiriusXM, Android Auto, Amazon Alexa, and Apple CarPlay integrations. If that's not enough, control and locate your RAV4 with your Apple Watch or Android smartwatch through Toyota Remote Connect.


Enjoy modern upgrades to standard vehicle components with a camera-based digital rearview mirror, multiple USB ports, a Qi-compatible wireless charger, the easy-to-operate Smart Key System, 7-inch Multi-Information Display on the driver dash, and more. Get the ultimate comfort experience with ventilated and heated front seats, heated rear seats, and dual-zone climate control. Enjoy the easy-access power liftgate, excessive storage compartments, and a 12V/120W power outlet for all of your on-the-go device needs.


Want to find out just how tech-friendly and comfortable the 2020 RAV4 is? Schedule a test drive to see for yourself!


Safety Features

The Toyota RAV4 keeps your safety in mind by adding numerous crash prevention features with Toyota Safety Sense™ (TSS). You can rest assured that you're operating your 2020 RAV4 at peak safety with this impressive bundle of safety integrations, including:


Pre-Collision System With Pedestrian Detection - Helping you keep your chances of a vehicle or pedestrian accident as low as possible.

Dynamic Radar Cruise Control - Helping you control your distance from the car in front of you and the car behind you.

Lane Departure Alert - Alerting you if you veer out of your lane.

Automatic High Beams - A windshield camera detects other vehicles' headlights and taillights to help you know when to turn your high and low beams on and off.

Lane Tracing Assist - Keeping your vehicle in its lane by reading the lines of the road and calculating the distance from other vehicles.

Road Sign Assist - Helping you stay aware of speed limit signs, stop signs, and any other vital signs by reading and displaying signs on the MID.


Front and Rear Parking Assist with Automated Braking

Ensure you're safe in every parking lot with the RAV4's available Front and Rear Parking Assist with Automated Braking system. It assists you with an extra set of eyes in crowded parking lots and informs you if there are any moving or standing pedestrians in your rear camera. If so, you'll be alerted, and your brakes will be engaged.


Blind Spot Monitor with Rear Cross-Traffic Alert

When a vehicle is in your blind spot, you will know with the available Blind Spot Monitor (BSM), and enjoy the available Rear Cross-Traffic Alert (RCTA) to see when a car is approaching on either of your sides. When there is a potential threat, you'll receive an alert and side mirror notifications.


Eight Airbags

Along with Toyota's standard driver and front passenger Advanced Airbag System, the 2020 RAV4 is loaded with driver and front passenger seat-mounted side airbags, a knee airbag for the driver, a front passenger seat-cushion airbag, and front and rear side curtain airbags.


Star Safety System™

Toyota's Star Safety System is a six-tiered suite of premium safety features keeping you safer than ever, including Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).



ToyotaCare® provides 2020 RAV4 owners, along with every new Toyota owner, with extra peace of mind during your purchase, with no additional charge. It includes a maintenance plan to cover any standard factory scheduled maintenance needs for two years or 25,000 miles - whichever comes first - and 24-hour Roadside Assistance for two years, no matter what the mileage.


Ready to hop into your safe, reliable, and adventure-loving ride? Bring your family to check out the all-new 2020 RAV4 at Jaffarian Toyota. One of our friendly team members would love to join you on a test drive and show you what the 2020 RAV4 can do for you. Stop by our dealership at 600 River St. in Haverhill, MA.

* RAV 4's 2020 award for the Best Compact SUV for Families by World News Report