About Our New & Used Toyota Dealership - Serving the Boston's North Shore & Merrimack Valley
The Jaffarian family has been part of the Merrimack Valley community for decades as the 4th generation of our family is now part of the business. Over these years, our commitment to delivering quality customer service remains our focus to our loyal customers. For over 60 years, we have been the local, family owned Toyota dealership serving the Boston's North Shore, Merrimack Valley, Woburn and Southern New Hampshire, including Newburyport, Salisbury Beach, Haverhill and Woburn MA, Plaistow and Salem NH. We are the oldest original Toyota dealership in New England. Our "family" runs deeper as we consider our entire team working at Jaffarian Toyota and Scion to be our extended family.
Loyal customers who return to our showrooms and service departments year after year, car after car is proof of how hard we work to earn your business. We recognize and appreciate the investment involved in owning an automobile which is why we place great value on our long-standing reputation of offering a great experience and some of the best deals in new and used cars. Jaffarian Toyota holds our customers in the highest regard and values the support from the communities we serve. Come experience the Jaffarian Way. Our Toyota dealer proudly serves Woburn & Boston. From our family to yours, we look forward to serving you!
Jaffarian Toyota is located in Haverhill, Massachusettes. Our Toyota dealership serving Boston, Woburn MA and Salem NH has a great selection of new and used Toyota cars for area residents to choose from. If you're searching for a new car, browse our inventory for a new Toyota Camry, Corolla, Highlander, Sienna, Tacoma or Tundra in Haverhill, serving Boston. If you would like to test drive any of these models, come down to 600 River Street.
If, instead, you're looking for a used car in Haverhill, we can help you there too. Browse our large selection of used Toyota cars as well as vehicles from other top manufacturers to find the right car for you.
At Jaffarian Toyota we don't just sell cars, we provide a complete car buying experience. We provide our customers with everything from Toyota service, car repair services and Toyota auto parts sales to car loan and lease financing in Haverhill. Come visit us today at 600 River Street and let show you how easy the car buying experience can be at Jaffarian Toyota!
Giving Back!

Gary Jaffarian at recent Celtics Game - spontaneously buys Celtics T-Shirts for the kids at the game form the Boston Boys & Girls Club.
We are Raising the Bar!
Raising the Bar is our commitment to you. We believe that buying a vehicle should be a pleasant experience so we have set out to raise the bar for what
customers should expect when purchasing a vehicle, ordering from our parts department, or bringing in a vehicle to be serviced in our renowned body shop. We recognize our employees for their efforts in raising the bar and we look forward to your visit with us to experience it for yourself.
Want to join us in Raising the Bar? Jaffarian Automotive Group is hiring. Join our family by contacting us to learn about the jobs available at our Haverhill, MA locations.