We are excited to announce that the 2020 Toyota Highlander is now available at Jaffarian Toyota! Over the years, the Highlander has earned multiple accolades for safety and overall performance.  U.S. News and World Report recently ranked the Toyota Highlander as the #1 mid-size SUV.  The 2020 Highlander received a significant makeover this year to give buyers more of what they love about SUVs with a modern, upscale twist. Choose from an array of new entertainment features, updated cabin design, and improved engine options, no matter which trim, and we know you will be just as excited about this revamped favorite as we are!

For a limited time, you can be the proud new owner of the 2020 Toyota Highlander! Come into Jaffarian Toyota in Haverhill, MA, for a test drive or call us at 888-220-8467.


Bold Exterior

Make no mistake. When you drive the 2020 Toyota Highlander, you will get noticed. New deeply, defined lines and expressive bodywork on the exterior make a statement. The all-new Highlander may look bigger than previous generations, but that's the art of the new design. At only 2.4 inches longer overall, the more substantial feel comes from upgraded modern details like a new, bolder black grille, stronger rear shoulders, angular tail-lights, and 20-inch alloy wheels available on the Limited and Platinum trim. The 2020 Highlander is available in five different trim options, including L, LE, XLE, Limited, and Platinum. Each trim level has unique features ranging from power lift-gate, Blind Spot Monitor, leather-trimmed seats, multimedia display, birds-eye-view camera, and a panoramic moonroof - to name a few! Contact a Jaffarian team member at 888-220-8467 to discover all of the available features.



Customized Performance

The Highlander has a smooth ride and luxurious-feel - without the high price tag. Customizations based on what you, the driver, prefer are available for the revamped 2020 Highlander. This year's model is available in different drive modes depending on the type of drive you desire. From sporty to gas-conscious, from multi-terrain to a steady drive, you can select the style that best fits your driving mood! Whether you're looking for a vehicle for your everyday commute or for a long-distance ride with family, the 2020 Highlander is ready to take you on an enjoyable journey. 

The all-new Highlander is available with two engine options. The first is a standard 3.5-liter gasoline V6 engine that produces 295 horsepower and 263 lb.-ft. of torque with an eight-speed transmission. Looking for a more fuel-efficient option? Check out the new hybrid power train that combines a 2.5-liter four-cylinder engine with an electric motor and a continuously variable automatic transmission (CVT) for a combined 243 horsepower.  The hybrid is available with either front or all-wheel drive. Both of the engine options available in the Highlander 2020 mean  smoother handling and a quieter cabin. 

Another option available in the new Highlander  is a towing package that gives you up to 5,000-lbs. in towing capacity, using the Vehicle Stability Control system to help prevent unwanted trailer movement. 



Roomy Interior

Are you looking for an upscale interior that's also comfortable for you and your passengers? The 2020 Toyota Highlander offers a classy, quiet, and relaxing interior even as a three-row family hauler. The cabin features softer-touch surfaces and plenty of space for up to 8 passengers - and their luggage- to fit! New soundproofing means quieter rides without unwanted outside noise. One of our favorite features of this year's Highlander is the storage design changes.  Ranging from new cup holders, door pockets, center armrest nooks, and bottom of dash storage, you'll never run out of places to put your belongings! You can choose to get your new ride equipped with heated and ventilated front seats as well as heated second-row seats to keep you and your passengers extra comfy. The 2020 Highlander also received a tech makeover this year, including the available 12.3 touch-screen display, split-level in-dash storage trays with ambient lighting, panoramic moon roof, Apple CarPlay, Android Auto, Amazon Alexa Compatibility, Waze, SiriusXM, and QI-compatible wireless smartphone charging. These are just some of the many available amenities. Take a test drive and check them all out for yourself!


Safety Features

Toyota believes that crash protection starts with crash prevention. That's why the 2020 Toyota Highlander has new safety technology and features to keep you and all precious cargo safe! The safety suite below reduces the risk of accidents. Some benefits of these features include:


Toyota Safety Sense™ (TSS)

Toyota created this bundle of safety features because safety is a top priority. When you purchase a new Toyota, you will get these features at no additional cost to you. 

  • Pre-Collision System With Pedestrian Detection - Lower the chance of a vehicle or pedestrian accident.
  • Dynamic Radar Cruise Control - Control your distance from not only the car in front but the car behind you.
  • Lane Departure Alert - Be alerted if you veer out of your lane.
  • Automatic High Beams - A camera on the windshield detects headlights and tail-lights of other vehicles and tells the system when to turn your high/low beams on and off.
  • Road Sign Assist - Be aware of speed limit signs, stop signs, and other vital signs with this technology that reads and displays signs on the MID.
  • Lane Tracing Assist - Keep your vehicle in its lane using this feature that reads the lines of the road and preceding vehicles.



Blind Spot Monitor with Rear Cross-Traffic Alert

Be alerted if another vehicle enters your blind spot with the available Blind Spot Monitor (BSM). When your Highlander is in reverse, the available Rear Cross-Traffic Alert (RCTA) will let you know if another car is approaching from either side. If the system senses a potential threat, an alert and side mirror notifications will engage.


Front and Rear Parking Assist with Automated Braking

No longer fear parking lots! The available Front and Rear Parking Assist with Automated Braking system will be on the lookout in a crowded parking lot and tell you if there are moving or standing pedestrians behind your vehicle using its rear camera. If someone is detected, the system will alert you, and the brakes engage.



Every new Toyota comes already equipped with ToyotaCare® as extra peace of mind for purchasing a Toyota. This complimentary package includes a maintenance plan that covers standard factory scheduled maintenance for two years/25,000 miles, whichever comes first, and 24-hour Roadside Assistance for two years, no matter what the mileage. 


If you and your family are in search of a reliable, safe, and powerful new ride, you should stop by Jaffarian Toyota. Let one of our eager team members know you are interested in the 2020 Toyota Highlander and then take it for a spin! You can find us at 600 River St. in Haverhill, MA, and look forward to seeing you soon!