As one of the automaker's most prized offspring, the Toyota Prius has received heaping helpings of attention over the past few years. Most recently, its latest child, the Prius c has held the spotlight as urban-dwelling consumers prepared for its debut. Finally, the wait is over and the Prius "city" is available for all the world to see.

Revealed at the 2012 North American Auto Show in Detroit, the Toyota Prius c is lighter, smaller and more fuel-friendly than its Prius siblings. Hard to believe considering the entire family consists of some of the best efficiency ratings around. But nonetheless, the Prius c cuts down on fuel and bulk in the name of city-style driving. Made for urbanites needing a quick ride from point A to relatively-close-point B, the latest Toyota hybrid is comprised of a 73-hp, 1.5-liter engine and a 66-hp electric motor.

In tandem with a 542-lb drop in weight and 53-mpg fuel-economy rating, the Prius c also boasts its creator's Toyota Entune infotainments system. This advanced piece of technology offers drivers the ability to access Microsoft's Bing search engine, internet radio sites, and much more all on the go.

After all the Toyota Prius c buildup, Jaffarian Toyota would understand if you're itching to try out the streamlined model as soon as possible. Thankfully, those in the Haverhill area and beyond don't have to wait long. While other upcoming new Toyota models like the Toyota Corolla won't arrive for quite some time, the Prius c will make its way into the consumer market by this spring.

To learn more about the latest Prius offering before it hits our 600 River St. Haverhill, MA 01832 lot, feel free to contact one of our knowledgeable team members online. We also invite you to ask questions regarding any other new or used Toyota models you may have in mind.