Latest in the lineup of popular Toyota Prius hybrids, the Prius c doesn't need much marketing to get its message out. Why? Not only does the model belong to a highly identifiable family of gas-electrics, but the Prius c itself has been the talk of the automotive town for quite some time now. In other words, everyone already knows what the model is all about.

For precisely this reason, Toyota has launched its latest Prius c campaign with the goal of engaging and relating to its fans rather than trying to sell to them. Operating under the theme of the "The Game of Life with Prius c," the new marketing initiative comprises a series of commercials and video clip segments all pulling cues from the famous Hasbro board game.

While "The Game of Life" might seem an odd choice for a Toyota marketing campaign, company officials know it's actually the perfect match. This is largely because the Prius c targets a generation of consumers, the Millennial Generation, which grew up and can identify with the game.

Bill Fay, Group Vice President of Toyota Marketing, adds, "We wanted to give our customers something entertaining and engaging, yet familiar, they could identify with while introducing a vehicle to help them navigate this exciting new chapter in their lives."¹

Whether you're a first time automotive consumer or not, Jaffarian Toyota encourages you to keep an eye out for the Toyota "Game of Life with Prius c" campaign. In the meantime, feel free to drop by 600 River St. Haverhill, MA 01832 with questions regarding the Prius c or any other new Toyota vehicles. Also, don't forget to contactour team online if you need help finding quality Toyota parts and service.

Source: ¹http://pressroom.toyota.com/releases/toyota+debuts+integrated+marketing+campaign+all-new+prius+c.htm