Gathering an award from Kelley Blue Book (KBB) is not a feat to be taken lightly. This is especially so when the accolades highlight an automaker's entire collection of models. Such is this case with Toyota and its recent acquisition of the top brand title in Kbb.com's "Best Resale Value Awards."

How does this award translate for consumers purchasing a new Toyota model? Allow Jaffarian Toyota to break it down for you. Each year, Kbb.com bestows an award upon a special automaker based on projections from its venerated Official Residual Value Guide. This guide takes into account current vehicle and sales data, market conditions and competitions and the experience of analysts to determine which models are expected to retain greatest value after five years of ownership.

For the average consumer, the above means that those seeking a new model can be sure of their Toyota vehicle will last through years of wear and tear. On the flip-side, those in the market for a used Toyota model can make a purchase confident that their selection will operate with all its original spark.

Bob Carter, Group VP and General Manager for Toyota Division, adds, "Winning the top brand in the Kelley Blue Book Best Resale Value Awards is a very significant honor as it reflects Toyota's commitment to quality, dependability and reliability, which ultimately adds up to great value."¹

Jaffarian Toyota would like to give Toyota a pat on the back for its latest achievement. To keep informed on all the brand initiatives, vehicle specs, and technological advancements, be sure to stay tuned-in to our Jaffarian Toyota blog. Our expert team members at 600 River St. Haverhill, MA 01832 are always in the forefront when it comes to Toyota news and information.

Source: ¹http://toyotanewsroom.com/releases/toyota+wins+best+automotive+brand+2012+kelley+blue+book+resale+value+awards.htm